Hubei Wansongtang Health Pharmaceutical Group Co., Ltd. is a large health specialized and special new small giant and high-tech enterprise integrating R&D and production, domestic and foreign trade e-commerce sales and customized services. Founder Shen Xianli takes "leading healthy life, gathering healthy wealth" as the brand vision, "improving human immunity, creating enterprise competitiveness" as the brand path, and "New four tastes of health" as the brand carrier, narrating and telling the brand story of Wansongtang's 20 years of development.
Health first: Smoke smell (quit smoking)
The burning of ecstasy is followed by the erosion of ephemeral life force.
In 1996, after the success of a smoking cessation product, Shen Xianli had a bold idea to do his own product. After getting an ancestral recipe for smoking cessation, Shen Xianli began the arduous road of technical verification and market transformation.
Shen Xianli took the secret recipe to consult experts and professors many times, according to the ancient aromatherapy of "aroma medicine homology", the secret recipe was repeatedly tested and the formula ratio was adjusted. Each test, Shen Xianli will take the test sample to the front of the major drugstores for market testing, once not twice, twice not three times, after hundreds of repeated trials, at the end of 99, the product was finally developed and trial-produced successfully. When you have a good product, you have to have a good name. Shen Xianli and the team spent more than a month to collect and select more than 50 trademark names, and finally, "old smoking gun" stood out, Shen Xianli immediately decided to trademark registration and patent declaration for "old Smoking gun".
I thought that with the successful marketing experience of smoking cessation products, the "old smoker" smoking cessation solution would soon be a big seller. But contrary to expectations, three months passed, investment advertising spent 50,000 yuan, a customer did not negotiate. Looking at the deserted factory and the confused eyes of the employees, whether to continue to borrow money to invest in advertising or to close the factory, Shen Xianli faced a dilemma for the first time in his life.
Around 2000, when most companies were still keen on traditional advertising and laying out offline channels, Shen Xianli vaguely foresighted the development potential of the Internet, a new thing, and decided to try Internet investment. At that time, he did not even have a computer, and his employees could not even write, so he took out a loan of 80,000 yuan, bought ten computers, hired professional teachers, and organized everyone to study with him. Because it is zero foundation, he learned very difficult, but the entrepreneurial spirit of never giving up once again burst out in him. From hard practice five strokes typing, computer operation, to learn network promotion knowledge and e-commerce marketing skills. Every night to practice the clock in the morning, 5 o 'clock in the morning and climb up to continue to practice, so insisted on 2 months of time, he from a computer layman, quickly become proficient in keyword optimization, information release, network promotion of the Internet marketing master. Therefore, the company was fortunate to share the first wave of Internet economic dividends in China, which triggered a market fission that was unimaginable for traditional marketing, the outbreak of product orders, the "old smoker" became famous in the first World War, and the company was fortunate to become an early member of the China Tobacco Control Association and an excellent e-commerce enterprise with Hubei characteristics.
Healthy Second taste: Wine taste (hangover)
Euphoria is followed by the depletion of healthy willpower.
The success of "old smoker" smoking cessation solution has strengthened Shen Xianli's confidence in the big health industry. As the saying goes, tobacco, wine and tea are not separated, why not take advantage of the situation to make a health tea with hangover function? He immediately organized a team to consult ancient books and ancient prescriptions, to Dahongshan Pueraria root as the main raw material, according to the principle of Junchen Zuo to repeatedly match the proportion of medicine and food homologous Chinese herbal medicines, the main liver care liver hangover function. In order to test the effect, he never drank at that time of the initiative to invite people to drink, every time he got drunk, was sent to the hospital many times drip. But he still insisted on personally experiencing and constantly improving the formula, and the effort paid off, and finally developed and launched a "bartender" hangover tea. With the blessing of the Internet, in December 2002, just on the eve of the Spring Festival, the debut of the "bartender" hangover tea was the peak, and the sales volume of one month was equal to the sales volume of the "old smoker" in a year, and the "bartender" brand quickly emerged.
Healthy third taste: Tea taste (health tea)
"Herbal relics" : all medicines are the medicine of each disease, and tea is the medicine of all diseases.
The great success of the "bartender" hangover tea has made Shen Xianli see the magical power of "Shennong tasting hundreds of herbs", see the rich value of "medicine and food cognate", and see the huge market and business opportunities of the innovative integration of the millennium tea ceremony and traditional Chinese medicine health. So, he made another important decision, the acquisition of land to build factories. At the beginning of 2005, a modern health care tea production base was built and put into operation. More than a dozen series of more than 100 kinds of health care tea under the brand of "Wansong Tang" were successively introduced to the market and went abroad, and the products were exported to more than 30 countries and regions such as Europe and America, the Middle East, Africa, Southeast Asia, etc., "Wansong Tang" was also praised by the market as China's health tea experts.
Healthy fourth taste: Coffee taste (functional coffee)
Strong romantic taste, healthy quality of life.
In the past two years, with more and more brands selling coffee across the border, a trillion-level coffee market is taking shape. If "coffee and milk tea" makes Luckin surpass Starbucks, then what brands can "coffee functionalization" achieve? If the success of the "Wansongtang" brand is to follow the rhythm of the Internet, combining Chinese herbs and tea, so that Chinese herbs can also drink the aroma of tea; So, can Chinese herbal medicine be combined with young drink coffee again, with the help of new media marketing, so that Chinese herbal medicine can also drink the rich and romantic coffee? Shen Xianli set his sights on the coffee market again! Whether Wansongtang's functional coffee can create Wansongtang's healthy "new coffee flavor" with "coffee functionalization", form a new growth curve, and the brand story of "leading a healthy life and gathering healthy wealth", in the future, we will slowly tell...