Deepening brand strength to build a century-old enterprise | Wansongtang Health Group's brand strategy training conference successfully held!
Release time：2025-01-09
On January 8, the Wansongtang Health Group brand strategy training conference was held at the Hubei Wansongtang Company. Employees from various locations including Wuhan, Shanghai, and Guangzhou participated in learning and communication through online video connections, sharing in a feast of knowledge. The group's deputy general manager Liu Bo hosted the meeting, and chairman Shen Xianli delivered an opening speech to kick off the training session.
This training session specially invited renowned brand planning and operation expert, pioneer of creative methodology, and financial writer Teacher Liu Jianfei, who provided the team with a high-level strategic thinking training aimed at enhancing the team's strategic thinking and planning for the new year and the longer-term future of the group.
Teacher Liu Jianfei conducted an in-depth explanation around brand positioning, emphasizing the need to focus on amplifying consumer pain points and inherent advantages in marketing and promotion, adhering to a competition-oriented and demand-centered philosophy. He also elaborated on nine methods for refining and packaging selling points, as well as the mission, vision, and values derived from brand positioning, deeply analyzing key topics such as brand image shaping and consultative marketing techniques for major clients, citing successful cases of well-known domestic brands, which sparked profound resonance and heated discussions among the participants.
During the meeting, Teacher Liu praised Chairman Shen's forward-thinking in the layout of the big health industry, as well as the unique position and enormous development potential of Wansongtang's traditional Chinese medicine culture overseas. At the meeting, Chairman Shen Xianli officially appointed Teacher Liu Jianfei as the brand strategy management consultant for Wansongtang, further strengthening the group's brand strategy think tank and injecting new powerful momentum into the group's brand construction and development.
Wansongtang has always attached great importance to brand marketing and promotion. At the beginning of the year, it established a new media brand department to integrate marketing resources, deepen brand strength, collaborate internally and externally, and work together to enhance Wansongtang's brand influence, helping Wansongtang continue to lead in the big health industry.
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