A Fresh Start, Accelerated Transformation | Wansongtang Group Successfully Concluded Its 2026 Mid-Year Work Conference

“Let the spirit of winning battles become a guiding belief!” From July 23 to 25, Wansongtang Group’s 2026 Mid-Year Work Conference was successfully held at Lülin Mountain in Jingshan, Hubei. This site, both the birthplace of the Green Forest heroes and a sacred ground of Emperor Guangwu’s restoration, embodies a profound ethos of pioneering ambition and united strength. The elite team of Wansongtang gathered to align their thinking, build consensus, lock in the development goals for the second half of the year, and embark on a new journey of transformation and renewal for the Group.

At the outset of the meeting, Chairman Shen Xianli delivered an opening address, calling on all functional departments to engage in open dialogue and conduct a thorough review of their achievements and shortcomings, thereby building consensus on the company’s development and working together to chart a course for its long-term future. During the session, Group Vice President and Party Branch Secretary Liu Bo highlighted the core agenda of the conference, focusing on the group’s ambitious plan to scale up from 1 to 10 over the next five to ten years through comprehensive transformation and breakthroughs. He encouraged all participants to speak freely and engage in robust discussions, pooling energy and momentum to propel the company’s growth in the second half of the year.

I. Functional departments conduct in-depth post-mortems, with each business unit reporting a steady stream of positive results.
Group Vice President, General Manager of the Group’s Africa Business Unit, and General Manager of the Group’s Marketing Department, Quan Lingjun, reported on the performance of the Africa Business Unit and the Marketing Department. In the first half of the year, the sales division successfully achieved its interim targets, setting a strong start for the Group’s five-year plan and fully leveraging the sales function as a key driver and support. Shen Wei, General Manager of the Group’s Domestic Trade Business Unit and General Manager of the Wuhan Sales Company, shared insights into domestic trade, category management, and the operational results of the Wuhan Sales Company. The domestic trade segment has made significant breakthroughs in developing flagship products and cultivating key accounts, with the team remaining committed to its goals and steadily pressing forward. Guo Jianjun, Group Vice President and General Manager of the Group’s Overseas Business Unit, provided a detailed overview of the Group’s international operations. The overseas market continues to pursue a strategy of product premiumization and brand globalization, with the first half of the year seeing operating metrics exceed targets, thereby laying a solid foundation for deepening global expansion. Shen Qiushi, General Manager of the Network Operations Department, is steadily advancing online operations and packaging upgrades, empowering all business lines through coordinated efforts between the design and marketing teams, while employing innovative approaches to enhance brand recognition.

Heads of each company and category managers reported on regional business performance: Guangzhou Company achieved breakthroughs across sales, production, and new‑product development; Shanghai Company posted steady growth, leveraging its strategic location and talent pool; and Suizhou Company, with three decades of deep industry expertise, overachieved its interim targets while maintaining robust innovation and dynamic growth, poised to further deepen its market presence and scale new heights.

The four group sales executives presented detailed reports on branch‑level sales management and second‑half business planning, while the entire sales team worked in close coordination to ensure the successful implementation and results of all market initiatives.

The New Media Department, aligned with the company’s overseas expansion strategy, continuously innovates its content and marketing approaches, steadily enhancing Wansongtang’s global brand presence. Meanwhile, the R&D, Quality, and Procurement teams remain firmly rooted in the industry, rigorously ensuring product quality and securing a stable supply of raw materials. A seamless end-to-end production system guarantees ample capacity, providing robust support to frontline sales teams as they sprint toward their targets.

II. Pioneering Diverse New Growth Areas to Strengthen the Foundation for Long-Term Development
The conference featured dedicated sessions on emerging businesses, logistics support, and long-term strategies for capital and talent, further refining the Group’s comprehensive development roadmap. Relevant leaders engaged in discussions on cutting-edge initiatives such as overseas warehouses in Africa, cross-border e‑commerce, and market expansion in Yiwu, while diversified channels continue to enrich the Group’s sales network and broaden its growth prospects. Meanwhile, the International Logistics, General Management, and Finance departments have implemented refined operational management to reduce costs, streamlined financial processes, and strengthened talent retention and development programs, ensuring robust support for the Group’s continued expansion.

Hu Zan, Head of the Group’s Asset Management Department, shared implementation strategies for the five-year capital plan, drawing on the company’s 30-year long-term vision to explore pathways for capital‑driven growth, scalable expansion, and an IPO. Meanwhile, Cheng Feng, Director of Human Resources, unveiled the Group’s five-year talent strategy, outlining six key action plans tailored to the organization’s current workforce landscape and establishing a comprehensive framework for talent development.

III. Thoughtful Seminars Empower Growth, and Expert-Led Sessions Broaden Perspectives
The conference convened a special symposium on “Great Intellectual Liberation, Extensive Methodological Debate, Accelerated Action, and Leap‑Forward Capability,” during which the Wansongtang elite team engaged in in‑depth discussions across eight key themes, including execution, innovation, strategic planning, and team learning. Drawing on their respective roles, participants dissected pressing challenges and offered constructive recommendations, pooling collective wisdom and efforts to forge a powerful momentum for the company’s continued progress.

This conference features a special lecture by brand strategy consultant Liu Jianfei, who will share practical insights on three core business frameworks—demand insight, product deep‑dive, and competitive analysis—while also expounding on the concept of full‑cycle career management. By addressing both operational performance and personal development, he aims to empower all employees and broaden their strategic thinking.

At the conclusion of the meeting, Chairman Shen Xianli, drawing on the broader context of contemporary development, urged all employees to be grateful for the times and seize emerging opportunities. Grounded in the brand ethos of “Land of Hope, City of Victory” (a play on words with “Wins Town”), he called on everyone to firmly embrace the conviction that “the mindset of winning must become a guiding belief.” He also distilled a replicable go‑global methodology from the “African Diary” and outlined new strategic priorities for the Group’s African operations. Furthermore, he squarely addressed six persistent negative corporate habits and proposed six personal‑cultivation principles, while clearly defining nine core tasks for the second half of the year to provide a clear roadmap for all staff. Chairman Shen emphasized that all colleagues must deeply internalize the spirit of the meeting, ensure the effective implementation of all strategic initiatives, and work together in unity to secure victory in the critical battles ahead.

At the conclusion of the meeting, Chairman Shen Xianli presented awards to three outstanding talents, urging all members of the family to emulate these role models and unite in striving for excellence.

IV. Rest and recharge amidst nature, then set sail once more on a new journey.
The two-day mid-year gala concluded successfully. To help ease work-related stress, the Group organized a leisurely outing to Beauty Valley for all employees. Amid the valley’s serene beauty—clear streams babbling and cicadas chirping—everyone immersed themselves in the picturesque landscape, relaxing body and mind and recharging amid nature.

This mid-year conference serves both as a review of the first-half achievements and as a rallying call to press ahead with the second-half’s critical challenges. Moving forward, all members of Wansongtang will uphold a spirit of pragmatism, embark on a fresh journey with a renewed mindset, accelerate transformation and innovation, and remain steadfast in our commitment to “winning battles.” We will steadily advance our market‑expansion strategies at home and abroad, continue to deepen our efforts in product development and brand building, and forge ahead with determination toward the Group’s medium- and long-term strategic goals.