2024 Tea industry development status, import and export market, future prospects analysis
Release time：2024-05-24
At present, the market size of the tea industry continues to grow, especially in China, where tea has become an indispensable part of national life. The revenue of the tea industry has been continuously increasing for many years, especially with the rapid growth of market demand for high-end tea products, which reflects consumers' pursuit and demand for high-quality tea.
At present, the market size of the tea industry continues to grow, especially in China, where tea has become an indispensable part of national life. The revenue of the tea industry has been continuously increasing for many years, especially with the rapid growth of market demand for high-end tea products, which reflects consumers' pursuit and demand for high-quality tea.
Tea, commonly known as tea, generally includes the leaves and buds of tea trees. Tea contains catechins, cholesterone, caffeine, inositol, folic acid, and pantothenic acid, which are beneficial for health. The tea beverage made from tea is one of the three major beverages in the world. Tea drinking originated in China, with leathery leaves that are round or oval in shape. It can be brewed directly with boiling water and divided into six categories based on variety, production method, and product appearance; According to the season, tea can be divided into spring tea, summer tea, autumn tea, and winter tea. Various types of raw or refined tea are further processed to form added tea, including flower tea, compressed tea, extracted tea, medicinal and health tea, tea food, and tea containing beverages.
Tea cultivation and processing are two core links in the tea industry chain, which together determine the quality and taste of tea. They are an important transformation process of tea from farmland to tea cups. Tea cultivation is the starting point of the tea industry chain, which involves the cultivation and management of tea trees. The key to this process lies in selecting suitable tea tree varieties, soil and climate conditions, and conducting scientific planting management. Growers need to carry out watering, fertilization, pruning, weeding, and pest control work according to the growth characteristics and environmental requirements of tea trees, in order to ensure the healthy growth of tea trees and achieve the expected tea yield and quality.
Development Status and Import and Export Market Analysis of Tea Industry
The geographical distribution of world tea regions is mainly concentrated in subtropical and tropical regions, which can be divided into six regions: East Asia, South Asia, Southeast Asia, West Asia, Europe, East Africa, and South America. In 2022, the total global tea imports were 1.707 million tons, a decrease of 57000 tons from 2021 and a year-on-year decrease of 3.3%.
The tea market mainly consists of segmented markets such as bulk tea products, freshly made tea drinks, and ready to drink tea. Among them, bulk tea products occupy a dominant position in the market share, with a relatively high proportion. With the diversification of consumer tastes, the market for ready to drink and ready to drink tea is gradually growing. The demand for high-quality tea from consumers is constantly increasing, and the demand for high-end tea categories is growing rapidly. This reflects consumers' pursuit of tea quality, taste, and health. Tea companies are launching high-quality, organic, and healthy tea products to meet market demand.
According to the "2024-2029 China Tea Industry Market Analysis and Development Prospects Forecast Report" released by the Zhongyan Puhua Industry Research Institute, it is shown that:
Driven by good benefits, the tea production enthusiasm of tea farmers in China has further increased, and the tea production has gradually expanded, from 2.276 million tons in 2015 to 3.3421 million tons in 2022, with a compound annual growth rate of about 5.63%, maintaining a strong development trend. According to statistics from the China Tea Distribution Association, as of 2022, there are a total of 18 major tea producing provinces (autonomous regions, municipalities directly under the central government) in China, with a total tea plantation area of 49.954 million mu, an increase of 1.798 million mu compared to last year, a year-on-year increase of 3.73%. In 2022, the tea plantations in China had a harvesting area of 4.539 million mu, an increase of 814900 mu compared to last year, a year-on-year increase of 1.83%.
The tea industry is gradually undergoing digital and intelligent transformation. Many tea companies adopt digital production workshops and fully automated production lines to achieve intelligent, standardized, large-scale, and clean tea processing. This helps to improve tea production efficiency, reduce costs, and enhance product quality. With the rapid development of e-commerce, more and more tea companies are entering the online market. Online sales have become one of the important sales channels in the tea industry. At the same time, offline physical stores are actively embracing the online market, enhancing brand awareness and market competitiveness through the integration of online and offline.
Prediction of the Future Development Prospects of the Tea Industry
Tea companies will continue to innovate and introduce more diversified tea varieties and beverage forms to meet the diverse needs of consumers. In addition to traditional green tea, black tea, oolong tea, etc., herbal health tea, fruit flavored tea, functional tea, etc. will also become the new favorites in the market. Consumers will increasingly demand higher quality tea, and tea companies will continuously improve product quality and taste, winning the market with high-quality, organic, and healthy tea products.
Digital and intelligent applications such as smart tea gardens and intelligent tea making will further improve the efficiency and quality of tea production. At the same time, e-commerce platforms will also provide more opportunities and convenience for tea sales. With the increasing pursuit of healthy living by consumers, green organic tea will become a hot topic in the market. Tea companies will pay more attention to the safety and health of their products to meet the needs of consumers.
Technological innovation will become an important driving force for promoting the upgrading of the tea industry. By introducing new technologies such as modern agricultural technology, intelligent processing equipment, and e-commerce platforms, the production efficiency and sales channels of tea will be greatly expanded. Meanwhile, technological innovation will also bring more innovation opportunities and competitive advantages to tea enterprises. Overall, the tea industry market has broad development prospects and potential. Tea enterprises need to strengthen brand building and product innovation, improve product quality and service level, actively explore international markets and diversified development areas, in order to respond to market changes and meet consumer needs. At the same time, the government and all sectors of society should also strengthen their support and attention to the tea industry, and jointly promote the healthy development of the tea industry.
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