Thirty and Steadfast—A Fresh Start | A New Year’s Message from Shen Xianli, Chairman of Wansongtang Health Group, for January 1, 2026

Embark on a new journey, and let the dawn illuminate a brilliant chapter! As the first rays of morning light in 2026 shine upon the track, I’m meeting the New Year with a morning run—unlocking boundless energy with every drop of sweat and writing the most exhilarating opening with each stride! Friends, let’s get running! The wind will remember your speed; the road will witness your perseverance. Whether fast or slow, every moment is a beautiful sight!

2026 marks the beginning of the nation’s 15th Five-Year Plan, and also the 30th anniversary of Wansongtang—a pivotal year for launching the first five-year plan as we set out once again on a century-long journey. As we bid farewell to the old year and welcome the new, Wansongtang takes its original aspiration as its guiding light, never forgetting the “path we’ve traveled”; uses determination as its plow, steadily walking the “path beneath our feet”; and relies on confidence as its sail, firmly steering toward the “path ahead.”

Shen Xianli, Chairman of Wansongtang Health Group

I. Take our original aspiration as our guiding light and never forget the path we’ve traveled.
Never forgetting where we came from is the cornerstone of our journey toward the distant future. Using our original aspirations as our guiding light will help us re-examine Wan Song Tang’s 30-year development journey and correct our course ahead.

(1) Stay true to your original aspiration, and you’ll remain steadfast to the end.
Many times, as we keep walking, we forget why we set out in the first place. Here are the three soul-searching questions I’ve repeatedly asked myself over the past thirty years:

1. “Who am I?” I’m a successor to a century-old tea shop, a cultivator in the greater health industry, a practitioner of the “Healthy China” strategy, and a passionate runner chasing the wind. Asking clearly “Who am I?” helps to define one’s self-positioning, enhance self-awareness, and build confidence and self-esteem. In the course of corporate development, it enables one to always maintain a clear head and strategic composure, avoiding actions that exceed the boundaries of one’s cognition and capabilities.

2. “Where do I come from?” I come from the ancestral homeland of Chinese medicine—the birthplace of Emperor Yan, the legendary founder of Chinese herbal medicine. I was born into a traditional Chinese medical family and have grown up under the benevolent shade of a century-old tea shop that has weathered countless vicissitudes. Asking clearly “Where do I come from?” helps us cultivate gratitude and appreciation, look back on the past while looking forward to the future, and carry forward and sustain our heritage. In the course of corporate development, we can always remain true to our origins, stay committed to our original aspirations, respect the path we’ve traveled, and steer ourselves toward the right direction ahead.

3. “Where shall I go?” Never forget the ancestral teachings of the old tea shop—walk along the ancient Tea Horse Road and forge bonds of friendship through trade; carry forward the spirit of Shennong tasting hundreds of herbs, spreading Chinese medicine culture to the world, and driving the development of the greater health industry. In dedication to the advancement and progress of global human health, Wan Song Tang will continue to uphold its wisdom, philosophy, and sense of mission. Asking clearly, “Where do I want to go?” helps clarify goals and direction, sparks motivation and action, and enhances meaning and value. In the course of corporate development, we can always start with the end in mind, anchor ourselves firmly on our goals, hold fast to our convictions, and move forward courageously.

(2) Choose to stand tall and gaze at the stars.

In the eyes of many people, I have a reputation for being “always restless and eager to try new things.” Even when I’ve already achieved something that others envy, I still can’t seem to be satisfied—and I keep coming up with new ideas, new goals, new demands, and new initiatives that most people consider unnecessary, incomprehensible, or simply beyond their understanding.

1. Ascend to a high vantage point and look far ahead, solidifying the “foundation” of the real economy.

In the early stages of entrepreneurship, I had already established a stable and profitable business as a distributor of health supplements. The models for product selection, training, promotion, distribution, and sales promotions had all become firmly established. At a time when many people didn't believe in me or were skeptical about my prospects, I willingly took on the pressure and risks to “go all out” and set up a physical factory. As a result of this “going all out,” I’ve built one thriving enterprise after another. Integrating and innovating traditional time-honored techniques with modern technological processes, Showcasing new-quality productivity in the greater health industry, and realizing flexible, personalized, automated, and intelligent production lines for hundreds of products across multiple dosage forms and categories—including functional tea products, solid beverages, convenience foods, compressed candy tablets, gel candies, hard and soft capsules, jellies, herbal pastes, plant-based beverages, as well as health supplements and specialized dietary and medical foods. Establishing Wansongtang’s robust supply chain capabilities in the global health market.

2. Climb high and look up, staying true to the “core” of advancing technology.
In an era where traffic is king, while some companies are lavishly spending huge sums of money on “traffic acquisition” to grab attention, dominate the market, and reap easy and abundant profits, I’ve chosen the hardest, slowest path—what many would see as nothing but “fussing around.” Yet, this is precisely the most authentic approach. Invest energy and funding into the construction of the Group’s Technology Research and Development Center and the Shennong Institute of Traditional Chinese Medicine.

Continuously increase theoretical research and technological investment in the greater health sector, Establish a big data platform for Traditional Chinese Medicine’s Yin-Yang, Four Qi, Five Flavors, Six Evils, Seven Emotions, and Eight Principles, along with a comprehensive model of TCM’s “ruler-minister-assistant-guide” compatibility principles. Additionally, develop a panoramic application atlas of artificial intelligence in nutritional science, thereby forming the Wansongtang Grand Health Technology and Process Theoretical System. By leveraging new technologies, new processes, new raw materials, and new equipment, we will innovatively integrate traditional Chinese medicine’s syndrome differentiation and treatment approach with the principles of modern precision medicine. Develop universal and targeted health solutions tailored to populations with diverse ethnicities, living environments, and cultural backgrounds. Implement a strategy of producing one generation of products, researching and developing the next, and stockpiling a reserve generation. Obtain hundreds of intellectual property rights, including invention patents, technological achievement transformations, and product certification and registration filings.

3. Ascend to a high vantage point and gaze around—embracing the “essence” of a global strategic vision.

When I first proposed, over a decade ago, that we should enter the international market and bring China’s traditional Chinese medicine culture—as well as Wansongtang’s health products and wellness wisdom—to center stage on the global stage, many people dismissed it as a pipe dream, an unrealistic “fuss” that would never come to fruition.

As a result of more than a decade of “tumultuous ups and downs,” Wansongtang... With the philosophy of international thinking, a global perspective, localized operations, and independent development, Actively deploying the “Belt and Road” initiative, we leverage cross-border e-commerce, international trade shows, and agency distribution channels to swiftly bring our products to market and effectively connect with consumers. We have registered the English trademark for Wansongtang in over 60 countries and Madrid Protocol member states, and have certified, registered, and filed more than 100 product lines overseas. Our products are exported to over 60 countries and regions, including Europe and the U.S., the Middle East, Africa, and Southeast Asia. Spread Chinese culture to the world, share the brand story of Wansongtang, and let the wisdom of Eastern health and wellness benefit the international community.

(3) Stay true to your duties and be down-to-earth.

“Being down-to-earth” emphasizes a pragmatic spirit and the ability to execute effectively, while “staying true to one’s duty” means returning to the essence of things, maintaining a calm and balanced mindset, and doing what one is supposed to do.

1. Operate healthily and promote industry development
Wansongtang has always remained committed to its core business of greater health, deeply cultivating this field with a long-term perspective. On the one hand, Persist in advancing technology, Inject healthy vitality into the development of the greater health industry and bring inclusive health and well-being to people around the globe. On the other hand, we remain committed to pursuing upward growth, achieving a harmonious integration of economic and social benefits, and providing a new management paradigm for enterprises’ high-quality development.

2. Promote healthy business practices and purify the industry ecosystem.

In today’s fiercely competitive environment, when some companies resort to piecing together low-quality, inferior ingredients and aggressively seize market share at rock-bottom prices, one’s sense of morality and conscience tells you: We must remain true to our commitment of making products with genuine materials and sincere intentions, and adhere to compliant business practices. When some enterprises engage in illegal activities by leveraging “technology and ruthless tactics,” ethics and a sense of duty remind oneself: We must adhere to using scientific and technological progress to promote improvements in human health and uphold the principle that technology should be used for good. When some enterprises repeatedly engage in activities that undermine social trust and market order, fairness and justice tell me— We must stay on the right path and remain committed to conducting business with integrity and kindness. When I see friends around me faltering, running away, or simply disappearing from the scene—some even ending up behind bars—I constantly remind myself to avoid doing anything that exceeds my own capabilities or goes against the very essence of business. Adhere to business common sense and maintain the boundaries of our capabilities; persist in sustainable and healthy operations.

3. Maintain sustained profitability and fulfill corporate social responsibility.

The first principle of private enterprises is profitability. Rather than competing fiercely with the market or blindly pursuing scale expansion, we focus on ensuring that our company can remain sustainably profitable. Profitability is not only the foundation for a company’s survival but also the prerequisite for fulfilling our social responsibilities. Wansongtang has stayed true to its core business and proactively turned down lucrative but misaligned opportunities—such as real estate and internet finance—that didn’t align with our company’s positioning. As a result, after 30 years, Wansongtang remains healthy and thriving. It’s precisely because we’ve consistently resisted the temptation to seek quick gains, avoid rash decisions, and refrain from overconfidence or showing off in critical moments and key decision points that Wansongtang has been able to thrive for three decades. There hasn't been a single year of operating losses, not a single month of delayed employee wages, and not a single penny of unpaid supplier invoices.

II. Use determination as your plow and tread well the “path beneath your feet.”

The next five years represent a critical period for Wansongtang—a time to embark on a new journey toward its centennial, strategically planning and laying a solid foundation, building on the past while forging ahead into the future. At this pivotal historical juncture—marked by the milestone of “standing firm at thirty, in the prime of life”—firmly and steadily walking the path beneath our feet will be the key to ensuring that we proceed steadily and far into the future.

(1) Focus on the “small pond, big fish” strategy and build competitive advantages in niche markets.

In specialized functional areas, we will concentrate our superior resources to focus on a single, highly targeted area, achieving breakthroughs in technology and functional features that are first-class domestically and world-leading. We will obtain invention patents and win science and technology awards. Establish differentiated moats for technological innovation and build dominant, specialized, and powerful positions in niche markets. One is Increase investment in R&D funding, Ensure financial support for fostering robust R&D capabilities; second, Promote the recognition of technology platforms, Thus gaining policy and financial support, enhancing brand and market value, driving innovation, and attracting talent; thirdly... Build a core R&D team, Fully leverage the value of “talent”—the company’s most innovative and dynamic resource; fourth, Make good use of the resources of the Shennong Institute of Traditional Chinese Medicine. Gather the intellectual achievements of outstanding social experts and secure a technological edge in market competition.

(2) Implement the “Talent-Driven Enterprise” strategy to invigorate organizational vitality.

The key to building strong enterprises lies in “innovation,” and the source of “innovation” is “talent.” Since Wan Song Tang implemented its “Talent-Driven Enterprise” strategy, a group of young talents has stepped into key positions and taken on greater responsibilities, bringing about a fresh atmosphere and significant changes. As we embark on a new journey spanning a century, we need even more outstanding talents from all sectors of society to join Wan Song Tang, enabling us to better execute our strategy and achieve our goals.

One is Internally, the Xiangma Principle ensures that every “thousand-li horse” can be recognized by a discerning eye. Through the horse-racing mechanism, the “thousand-mile horses” that have been identified and selected will unleash their full potential—“ten thousand horses galloping”—greatly enhancing Wansongtang’s attractiveness, appeal, and cohesion among outstanding industry talent. Second, ... Externally, we adhere to the principle of "gathering and employing talented individuals from all over the world." Allocate excellent expert advisory team resources to support the development of Wansongtang. Third, ... Establish a mechanism for joint consultation, joint construction, and shared benefits. Ensure that employees feel a sense of fulfillment in their compensation, pride in their career achievements, and belonging in their emotional connections—creating a company brimming with happiness.

(3) Promote the “dual circulation” strategy—both domestic and international—and expand large domestic and overseas markets.

If, before 2025, Wansongtang’s foreign trade strategy focused on online investment promotion, trade show participation, and expanding its presence through strategic deployment, then in 2026 its foreign trade strategy will shift toward the lower-tier markets, with a deepened and more substantial focus on core regions offline. Designate Wan Song Tang Hong Kong Company as the Group’s foreign trade headquarters. Fully leverage Hong Kong’s advantageous position as an international shipping hub, a free trade port, and a free market to further enhance Wansongtang’s international image. Treat the African market as a core regional market for deep cultivation. We will recruit professional foreign trade talent to build a regional marketing team that targets lower-tier markets, develop products that are highly tailored and widely recognized, obtain NAFDAC registration numbers, establish overseas warehouses and overseas processing facilities, and fully penetrate terminal distribution channels, ensuring that the Winstown brand is readily available everywhere. We will also leverage overseas short-video livestreaming accounts to promote the brand, positioning Winstown as the leading well-being brand that captures consumer minds in the African market.

Faced with the country’s ultra-large-scale market, on the one hand... Cultivate domestic-trade, self-owned flagship products through product branding. Following the principle of “functional polarization,” and leveraging technological innovation, we will develop a robust product lineup—comprising “basic nutritional products + specialized functional products”—to serve the aging population. In the era of fragmented health management driven by new media, we’ll create lightweight functional foods that are youthful, ready-to-eat, emotionally engaging, and tailored to specific scenarios, thereby meeting the needs of younger consumers. We’ll also excel in precision marketing and strategic partnerships through new media channels. On the other hand, we’ll build the Wansongtang corporate brand around core strengths—including R&D expertise, advanced manufacturing capabilities, reliable quality, and premium customer service. We provide brand-based investment attraction services for customized large-scale domestic clients.

III. With faith as our sail, we firmly chart the “path ahead.”
Wansongtang takes its original aspiration as its guiding light, never forgetting the “path we came from,” which serves as the solid foundation for firmly pursuing the “path ahead” and laying a robust groundwork for future development. With determination as its plow, we tread steadily on the “path beneath our feet”—a guarantee for confidently advancing on the “path ahead” and creating favorable conditions for the future.

Wansongtang sets sail with confidence, firmly charting its “path to the future”: Adhere to long-termism, be a friend of time, cultivate “three moats,” and achieve the “300-goal.”

Start with the end in mind, consistently aim high, benchmark against world-class standards, cultivate core competitiveness, and strive to reach the global forefront. Building a Global Industry “Top 100 Benchmark” Through the “Innovation-Driven Moat” 。
Focus on our core business, adhere to a long-term perspective, consistently do what’s difficult yet right, and persist in pursuing endeavors that require time and accumulation. Build a “century-old brand” in the greater health industry by leveraging the “time-cycle moat.”
Facing the world, we will adhere to a global strategy, promote Chinese medicine culture and the Winstown brand values, and strengthen our voice in the international market. Leverage the “brand culture moat” to expand and consolidate into the “hundred-country market.”

As the years pass and time unfolds, our chapters grow ever newer! The morning light awakens a brand-new day, and our footsteps measure out a brand-new world. Let’s set off running—never letting the gift of dawn go to waste, never fearing the unknown landscapes ahead. Look at the world with grateful eyes, and walk the long road with steady, composed steps. With light in our hearts, we’ll never fear the length of the journey. Time will not betray those who hold their hearts open—may you and I both unexpectedly encounter beauty along the way!