Challenge yourself in the Wansongtang Advertising Slogan Creative Competition and unleash your powerful brain!
Release time：2025-03-25
Wansongtang Health Group has been developing for nearly 30 years, the Wansongtang brand has been operating and promoted for 20 years, and the WinsTown overseas brand has also been operating and promoted for nearly 10 years. It enjoys high brand recognition and a good reputation in the market. A good slogan is worth ten thousand pieces of copywriting. To celebrate the 30th anniversary of Wansongtang's establishment and lead the future development of Wansongtang to a higher level, Wansongtang has decided to solicit Wansongtang (WinsTown) brand slogans globally with remuneration.
I. Introduction to Wansongtang
Wansongtang is a national high-tech enterprise in the Greater Health industry, a provincial specialized, refined, and new "small giant" enterprise, a provincial manufacturing single champion enterprise, and a provincial E-Business demonstration enterprise. Its main businesses include health food, special medical food, and functional food, integrating technological research and development, production, manufacturing, domestic and foreign trade e-commerce sales, and professional customized services.
Inheriting traditional Chinese medicine culture and integrating modern nutritional science, Wansongtang has developed multifunctional and multi-dosage health products such as functional tea products, solid beverages, convenience foods, gel candies, pressed candies, capsules, pastes, plasters, and plant drinks. Inheriting traditional methods and integrating modern technologies, Wansongtang has achieved automated and intelligent production, integrated and synchronized production, supply, and sales, and barcode and information-based cloud warehouse management. It has obtained production licenses for multiple product categories, ISO9001 international quality system certification, ISO22000 food safety management system certification, FSSC22000 certification, export food production enterprise registration certificate, US FDA certification, HACCP food safety production certification, CGMP certification, and Halal certification.
Wansongtang's English trademark Winstown is registered in more than 30 countries and Madrid Agreement countries. Through multiple channels such as international stations, independent stations, cross-border E-Business, and international exhibitions, products are exported to more than 30 countries and regions in Europe, America, the Middle East, Africa, and Southeast Asia, spreading Chinese culture to the world, telling the Wansongtang brand story, and benefiting the international community with Eastern health-preserving civilization.
II. Interpretation of Wansongtang (WinsTown) Brand Logo
The Chinese logo of Wansongtang is composed of graphics, Chinese deformed fonts, and pinyin deformed fonts. The graphic is composed of the letters WST, implying that between heaven and earth, above the vast sky, Wansongtang soars like an eagle; on the vast land, Wansongtang is like a long river, stretching from ancient times to the future. The overall graphic also resembles an evergreen pine tree, symbolizing the evergreen foundation of Wansongtang. The square graphic with a square and heavy font interprets Wansongtang's upright style of conduct. The overall graphic is mainly green, representing the green and healthy industry that Wansongtang is engaged in.
The English logo winstown means "victorious town" and is a phonetic equivalent of Wansongtang. The trademark is based on these English letters and is deformed. The international streamlined goose feather pen handwritten English font, a tea leaf with an oriental charm, represents Wansongtang carrying the ancient oriental civilization and wisdom, along the Belt and Road, organically integrating with Western modern civilization and market. A vibrant leaf represents life, hope, and dreams, indicating the vigorous vitality of the company's international business.
III. Specific Requirements for Brand Slogan Solicitation
1. No infringement or violation;
2. Adhere to originality. AI and other tools can be used for secondary creation with one's unique thinking and perspective;
3. In addition to providing the slogan, you also need to provide a 200-500-word explanation and interpretation of the slogan to facilitate copyright declaration after selection;
4. Submission deadline: June 30.
IV. Evaluation and Rewards
1. The Wansongtang New Media Brand Department is responsible for the preliminary evaluation. The preliminary evaluation results will be reported to the group management for discussion and the final evaluation results will be formed. The evaluation results will be published on the Wansongtang official account.
2. According to the quality of creation and the degree of modification, the best slogan will be awarded 5000-10000 yuan, and the copyright of the slogan belongs to the company.
3. From those not selected as the best slogan, 5 excellent slogans will be selected and awarded 500-1000 yuan.
V. Brand Slogan Solicitation Form
VI. Reference of Common Brand Slogan Types
1. Concept and Value: Convey the brand's concept and mission through the combination of the brand name and core values.
2. Highlight Function: Directly point out the core functions of the product, allowing consumers to quickly understand the product value.
3. Emotional Resonance: Establish emotional connections with consumers through emotional appeals and calls to action.
4. Problem Solving: Directly respond to consumers' pain points in the form of problem + solution.
5. Unique Selling Point: Emphasize the brand's core competitiveness and highlight differentiation.
6. User Care: Express care and understanding for users and build trust.
7. Emphasize Quality: Showcase the high quality of the product through concise language.
8. Call to Action: A clear call to action that encourages consumers to take action.
9. Authoritative Endorsement: Enhance credibility by leveraging the influence of authoritative institutions or brands.
10. Concise and Easy to Remember: Good slogans are usually short, powerful, and easy to spread.
VII. Reference and Application of Slogan Creation Tools
Wansongtang Health Group New Media Brand Department
2025.3.25
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