Wansongtang Chairman's Reflections on National Day 2025

Thirty years of braving winds and weather, choosing heights to stand tall and stride toward the future.
Wansongtang Health Group Chairman Shen Xianli's Reflections on National Day 2025

As the golden autumn brings crisp, refreshing air and the sweet fragrance of osmanthus fills the breeze, we keenly feel the prosperity and peace that define today’s thriving China as the People’s Republic of China celebrates its 76th anniversary. Particularly memorable was the grand military parade on September 3rd, which profoundly reminded our nation of the arduous journey—marked by perseverance and determination—through which the Chinese people have risen from standing tall to achieving prosperity, and now marching boldly toward greater strength. Indeed, this glorious era is exactly what we’ve all dreamed of! Each one of us, every family, and every enterprise shares an inseparable bond with the destiny of our country: only a strong nation can nurture prosperous homes. As we reflect on this moment, our thoughts naturally turn to Wansongtang, a company that has thrived over the past 30 years amid this flourishing era. Looking back at the path we’ve traveled fills us with deep gratitude and countless emotions, while gazing ahead fills our hearts with excitement and unwavering ambition for the future.

1. Stay true to our original aspiration, deepen our core business, and achieve remarkable results to celebrate the anniversary.
 

Stay true to our original aspiration—though challenging, we remain steadfast; deeply cultivate our core business—though arduous, we build a solid foundation! After nearly 30 years of development, Wansongtang has completed its strategic expansion into the greater health industry across cities and regions including Suizhou, Wuhan, Guangzhou, Bozhou, Shanghai, Hainan, Dalian, Hong Kong, Australia, and Africa. Over the years, the company has earned numerous prestigious honors and titles, including National High-Tech Enterprise, Specialized, Sophisticated, and Novel "Little Giant" Enterprise, Manufacturing Single Champion Enterprise, Hidden Champion in a Niche Segment of a Pillar Industry, Key Leading Enterprise for Industrialization in Agriculture and Forestry, Demonstration Enterprise for Integration of IT with Industrialization, E-commerce Demonstration Enterprise, and National Backbone Enterprise for Food Distribution.

Guided by Internationalized thinking, globalized vision, localized operations, and independent development Wansongtang’s business philosophy emphasizes deep-rooted engagement in the domestic market while simultaneously expanding globally. To date, Wansongtang has registered its English trademark in over 50 countries and Madrid Protocol member nations, established overseas warehouses and factories, and successfully certified, registered, and filed more than 100 product lines internationally. These products are now exported to over 60 countries and regions across Europe, the Americas, the Middle East, Africa, and Southeast Asia, spreading Chinese culture to the world and sharing the inspiring story of the Wansongtang brand—bringing the timeless wisdom of Eastern wellness practices to a global audience.

Looking back on the past 30 years, Wansongtang has moved forward steadily, achieving remarkable accomplishments. One is thanks to the country's thriving and prosperous environment. , A stable economic environment has provided a solid foundation for corporate growth, while favorable industrial policies have injected strong momentum into industry development. Wan Song Tang consistently remains in sync with the times and moves forward in the same direction as the nation; Second, it is thanks to Wansong堂's unwavering adherence to the ancestral motto of the old tea shop: "Travel the Ancient Tea Horse Road, Forging Bonds of Diplomatic Friendship." Dedicated and unwavering in upholding the original vision and dream of the greater health industry, we remain single-mindedly committed to deeply cultivating this vital sector. Upholding the pioneering spirit of Shennong tasting hundreds of herbs—and embracing the long-term, endurance-driven mindset—we steadily and sustainably continue to grow, ultimately becoming a leading enterprise that sets the pace for the entire greater health industry.

2. Uphold integrity in character, approach tasks with logic—at thirty, one truly establishes oneself and blossoms into youthful excellence.
 

Act with integrity and righteousness. Everyone has their own strengths, as well as their own weaknesses—and even a ceiling on their understanding. That’s why people must learn to view themselves objectively: just because others can do something doesn’t mean you can, and just because others can’t do it doesn’t mean you’re incapable. It’s crucial to have a clear self-awareness and accurately define your position—most importantly, though, you need independent thinking and sound judgment. For instance, I excel at running marathons but am not very good at sprinting; I’m skilled in strategic planning and long-term vision, yet less adept at chasing short-term gains through speculation; and while I thrive when deeply immersed in one specific field, I struggle when trying to juggle multiple areas simultaneously. Therefore, I choose to focus on the long term rather than short-term gains, and to stay committed instead of diversifying. , having dedicated three full decades to the greater health sector.

Act logically. In today’s complex and ever-changing internal and external environment, we face new challenges every day. How can we navigate uncertainty without falling into anxiety or self-defeating cycles—and how can we effectively respond to these unpredictable circumstances? Only by extending the timeline, embracing long-termism, and consistently choosing to do what’s difficult yet right—starting with the end in mind—can we truly succeed. Only then can we transcend cycles, using the certainty of the future to navigate today’s uncertainties—this is precisely the logic behind how I approach my work.

Guided by the principles of principled dialogue and logical action, throughout Wansongtang's journey of development, one "first" challenge after another—each fraught with immense pressure and seemingly insurmountable obstacles—has ultimately been achieved thanks to our unwavering commitment to the right direction and our determination to rise to every difficulty. What once stood as daunting "pressure points" blocking progress have now naturally transformed into powerful "support points," propelling us forward with renewed momentum.

The concept of industrial entity was proposed for the first time. In the company's early years, we focused on product agency sales. Thanks to our effective marketing strategies for the agency products, business flourished rapidly and continued to thrive. Yet, deep down, I always felt like a rootless duckweed—empty and unsettled. That’s when I decided I wanted to move into physical manufacturing, creating my own products and building a brand of my own. This meant taking out loans to construct factories and purchase equipment, while simultaneously tackling a host of critical challenges: securing funding, mastering cutting-edge technology, attracting top talent, optimizing production processes, and conquering competitive markets. Needless to say, the risks involved were immense. When I first proposed this bold move, both my family and employees reacted with confusion and outright opposition. I knew full well that venturing into physical manufacturing wouldn’t be easy—it carried the real possibility of losing everything. But relying on my keen market instincts, my ability to accurately gauge economic trends, and my unwavering self-awareness, I remained confident in the soundness of my decision. So, despite the skepticism around me, I pressed ahead against all odds. Stick to doing what's difficult yet right. This laid the solid foundation for Wansongtang's subsequent rapid growth in the greater health industry.

The first proposal of brand-based management. As Suizhou’s business rapidly expanded, the company successively made industrial investment moves in Wuhan and Guangzhou. During operations, it gradually became apparent that having three separate corporate names—not only failed to create synergies or complementary advantages—but also, to some extent, led to internal competition and inefficiency. At the same time, I’ve also become keenly aware that Running a brand is better than running products. , The brand possesses premium pricing, exclusivity, and long-term sustainability.

Thus, we first proposed branding the business—standardizing all three company names under the unified brand name "Wansongtang," while using "Wansongtang" consistently for both product and corporate branding in our marketing efforts. However, when sales learned about the plan to change the company names, they immediately voiced strong opposition, arguing that it would lead to a waste of previously invested marketing funds and time, potentially causing customer churn. Meanwhile, the administration also expressed concerns, pointing out that the extensive changes—including updates to registrations, licenses, address signs, promotional materials, and official seals—would ultimately result in millions in additional costs. Yet, despite these objections, I remained firm in my decision. As long as the direction is right, it's better to endure a short pain than a prolonged one—after all, short-term losses pale in comparison to the significance of sustained, long-term profitability ahead. As the brand-building strategy takes root, Wansongtang quickly rises to prominence in the industry and enters a fast track of growth.

The first proposal to develop internationalization. When the domestic market is thriving, I don’t see this as my final destination. Instead, I believe the vast opportunities for Traditional Chinese Medicine and greater health solutions lie far beyond our borders—on the international stage, where my true calling awaits. It’s here, right now, that the dream of reaching "the five continents" begins to take deep root in my heart. Ten years ago, when I first dared to envision entering the global market, everyone stared at me in sheer confusion and disbelief, as if to say: "Us? We haven’t even stepped out of our own country yet! We don’t speak foreign languages, nor do we understand the international environment or the rules of global markets. Isn’t this nothing but a pipe dream?"

I deeply understand that only by observing the world can one develop a global perspective. Thus, each year we set aside time to lead our team in phased overseas tours—visiting tourist attractions, attending exhibitions, and conducting on-site inspections. These experiences not only broadened everyone’s horizons but also strengthened our confidence in successfully navigating the global marketplace. As a result, we registered trademarks in key target countries, officially certified and filed our flagship products, thoroughly studied international trade rules and procedures, launched an online international platform, and began preparing for cross-border e-commerce ventures. We actively applied to participate in international trade fairs to promote and expand our foreign trade activities. After five years of strategic planning and dedicated efforts, Wansongtang’s export business finally entered a remarkable phase of sustained rapid growth—just as the world began recovering from the pandemic.

III. Start with the end in mind, aim high, and embark anew on a century-long journey.

Currently, the greater health industry is witnessing unprecedented growth opportunities. Rising consumer spending is driving a sustained surge in health-related demand, while technological innovation continues to accelerate and empower the industry. Meanwhile, supportive policies are steadily optimizing the development environment. Standing at this pivotal moment of historic opportunity, Wansongtang will wholeheartedly embrace its corporate mission and social responsibility—to propel the robust growth of the greater health sector and help it expand globally.

In terms of enterprise development , Wansong Hall will Start with the end in mind, and always strive to aim high. Benchmarking against world-class standards, cultivating core competitiveness, and striving to reach the global forefront—using the "innovation-driven moat" to build a global industry "Top 100 Enterprise"; Stick to long-termism, and consistently do what’s difficult yet right. , consistently pursuing endeavors that require time to build, leveraging the "time-cycle moat" to create a "century-old enterprise" in the greater health industry; Adhere to the global strategy , promoting traditional Chinese medicine culture and Winstown brand values, strengthening our voice in the international market, and leveraging a "brand-culture moat" to pioneer and consolidate our presence across "100 national markets."

In terms of social responsibility, Wansongtang will take the lead in establishing the "Shennong Institute of Traditional Chinese Medicine," fully leveraging the region's profound cultural heritage in TCM, its uniquely advantageous geographical environment and climate conditions, its abundant resources of authentic medicinal herb germplasm, and its solid foundation for industrial development. The institute will integrate industry, academia, and research resources, strengthen both basic and applied research in TCM technologies, address critical, shared challenges in industry development, extend the industrial chain, and enhance the value chain. It will also build the renowned "Shennong Pharmaceutical Valley" brand, intensify efforts to attract investment from sophisticated processing enterprises, bolster talent education and training initiatives, and harness the power of capital to nurture and grow leading enterprises. These leaders will play a pivotal role in driving and guiding the future growth of Suizhou's thriving 100-billion-yuan TCM and greater health industry, while providing robust technical, theoretical, and industrial support for TCM and greater health companies looking to expand overseas.

Finally, on the occasion of the 76th anniversary of the founding of the People's Republic of China, we sincerely wish our great motherland prosperity and enduring strength, as well as peace and stability for our nation and its people! May everyone enjoy a joyful holiday, stay healthy, and have success in all your endeavors!